How to Switch to APEX From Another Service
How to switch to APEX from another service comes up once a current builder hits a wall on pricing, features, or cloaking quality. Migration isn't just logging into a new dashboard — it means moving PWAs and creatives over, repointing a domain, and rebuilding postbacks from scratch. Here's a step-by-step plan and what to watch for so traffic doesn't stall during the move.
What to prepare before migrating
Gather in advance: the files or export of current PWAs and creatives, a list of active domains with access to their DNS settings, and tracker details — which postbacks and events are already configured on the old service. If this is a first migration, it's also worth writing down current campaign metrics (CTR, conversion rate, cost per install) so there's something to compare against after the move.
Importing PWAs and creatives into APEX
PWAs and creatives get uploaded into APEX manually — there's no automatic sync with the old service, just a transfer of files and settings into the new dashboard. This is also the point to set up cloaking for the specific vertical and geo, since filtering rules don't carry over automatically from the previous service.
Moving the domain and postbacks
The domain gets repointed by changing DNS records to the new service, and APEX issues the HTTPS certificate automatically and free of charge once it's connected — no manual SSL order needed. Postbacks need to be rebuilt for Keitaro, FB CAPI, or whatever tracker is in use, since the old postback URLs from the previous service won't work on the new infrastructure.
A test run before shifting all traffic
Before moving the full budget over, it's worth running a small test split on the new dashboard and checking that postbacks reach the tracker with the same event granularity as before. If the data lines up and the domain and cloaking behave normally, traffic share on APEX can be increased gradually instead of cutting old campaigns off abruptly.
FAQ
- Do current campaigns need to stop during migration?
- Not abruptly — it's smarter to run a test split on APEX in parallel and shift budget gradually once the domain, cloaking, and postbacks are confirmed to work as expected.
- Does campaign history carry over from the old service?
- No, campaign history usually stays with the old service — it's worth exporting the metrics that matter beforehand so there's a baseline to compare against after the move.
- How long does migrating to APEX take?
- With PWA files ready, DNS access to the domain, and tracker details on hand, migrating a single campaign usually fits inside a working day.
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