Knowledge base
PWA affiliate guides: cloaking, push, postbacks, running without bans.
- How to Install a PWA on AndroidStep-by-step guide to installing a PWA on Android via the Chrome install banner or menu, no Google Play required — plus tips to boost install conversion.
- How to Install a PWA on iOSHow to install a PWA on iOS via Safari's Share to Add to Home Screen: the exact steps, common pitfalls, and how to prep traffic for iOS visitors.
- Cloaking for Google AdsHow to set up cloaking for Google Ads: what to filter, what makes a white page pass review, and how APEX's antibot routes traffic without account bans.
- Cloaking for TikTok AdsCloaking for TikTok Ads: antibot, geo, and datacenter filters for PWA traffic, TikTok's review quirks, and how to configure filtering through APEX.
- Cloaking and Running Traffic Through Google UACCloaking specifics for Google UAC campaigns: what reviewers and the algorithm see, why postback quality matters, and how APEX protects traffic data.
- Antibot Setup for CloakingHow to configure antibot filtering for a cloak: user-agent, datacenter, proxy/VPN, and fingerprint checks — and how APEX's built-in antibot handles it.
- White Pages: Examples and RequirementsWhite pages for PWA offers: niche examples, Facebook and Google review requirements, common mistakes, and how to build one fast with APEX.
- How to Pass Facebook Ad ReviewA checklist for passing Facebook ad review when running PWA offers: account warm-up, domain, white page, cloaking, and why bans happen at scale.
- Running PWA Traffic from FacebookA complete walkthrough of running PWA traffic from Facebook: prep, cloaking for review, domains and HTTPS, tracking and postbacks, anti-ban tactics.
- How to Run PWA Traffic from TikTokHow to run PWA traffic from TikTok Ads: account warm-up, moderation-proof cloaking, domains, postbacks and anti-ban tactics for media buyers.
- How to Run PWA Traffic from Google AdsHow to run PWA traffic from Google Ads: beating the landing-page crawler, cloaking against Googlebot, domain rotation and gclid postbacks explained.
- How to Run Gambling Traffic from Facebook via PWAHow to run gambling offers through Facebook Ads using a PWA: account prep, moderation-safe creatives, cloaking, domains and postback tracking.
- How to Run Betting Traffic from Facebook via PWAHow to run betting offers through Facebook Ads with a PWA: accounts, sports-themed creatives, cloaking, domains, deposit postbacks and anti-ban.
- How to Build a Push Subscriber Base in Your PWAHow to build a web-push subscriber base inside a PWA: opt-in mechanics, ways to raise subscription rate, and segmenting by geo and vertical.
- Triggered Push Notifications for PWA TrafficTriggered push notifications in a PWA: welcome series, abandoned deposit, reactivation. How to build an automated push funnel by event in APEX.
- How to Increase Push Notification CTRHow to raise push notification CTR in a PWA: headline, emoji, icon, spintax and A/B testing. Practical tactics and tools built into APEX for buyers.
- Where to Buy Domains for PWAWhere to buy domains for PWA arbitrage: registrars, pricing, which TLDs to pick for cloaking, and how to connect a domain fast — inside APEX.
- Cloudflare for PWA: Setup GuideWhy use Cloudflare for a PWA: free HTTPS, CDN speed, and cf-ipcountry for geo-based cloaking. A step-by-step domain connection walkthrough for buyers.
- Domain Rotation After a BanHow to switch a PWA to a backup domain the instant it gets banned: building a domain pool, one-click rotation in APEX, and what survives the switch.
- Setting Up Keitaro for PWAStep-by-step Keitaro setup for PWA: campaigns, streams, subid passthrough, S2S postback to CAPI. How to connect APEX and Keitaro without losing data.
- Keitaro → Facebook CAPI PostbackHow to set up an S2S postback from Keitaro to Facebook CAPI for PWA traffic: click ID passthrough, status mapping and dedup — deposits land once.
- Event Deduplication: Facebook CAPI + PixelHow to stop conversions doubling between the Facebook pixel and CAPI in a PWA funnel: how event_id works, common mistakes, how to verify it.
- How to Lower CPI in PWA CampaignsPractical levers for lowering PWA install cost: witrina speed, geo and tier, cloaking, creative-offer match, prelanding and split tests.
- Funnel Economics: How to Calculate ProfitHow to calculate a PWA funnel's economics: cost, revenue, the ROI formula and break-even point — step by step, with a worked example.
- PWA Campaign Launch ChecklistA pre-launch checklist for PWA campaigns: domain and witrina, cloaking, tracking and postbacks, push, budget and first-hours monitoring.
- PWA Anti-Ban ChecklistA PWA anti-ban checklist: domain hygiene, cloaking without gaps, ad account warm-up and the behavioral signals that get funnels flagged early.
- Prelander: Wheel of FortuneThe wheel-of-fortune prelander in PWA funnels: the mechanic, the psychology behind it, no-code prize setup in APEX, and which verticals fit.
- How to Split-Test PWA FunnelsLearn how to split test PWA funnels the right way: divide traffic, judge the winner by deposits, and run sticky per-visitor splits with APEX.
- PWA vs APK: Ban Risk ComparisonPWA vs APK compared: ban risk, moderation, cost of entry, and iteration speed between the two formats — and why PWA funnels carry less ban exposure with APEX.
- How to Launch a PWA in One DayLaunch a PWA in one day: a step-by-step timeline from signing up with APEX to your first test run, with cloaking, push, and postbacks ready.
- How Cloaking Works Under the HoodHow cloaking works under the hood: IP intelligence, behavioral signals, geo checks, and the white/offer fork — APEX cloak explained step by step in detail.
- How to Monetize a Push Subscriber BasePush base monetization: how to segment subscribers, run triggered and scheduled campaigns, and keep generating deposits without buying new traffic.
- How to Set Up a Geo-Filter for PWAPWA geo-filter setup guide: how to show the offer only to your real target geo by IP address and route everyone else to a safe white page instead.
- Common Newbie Mistakes in PWA ArbitrageTop newbie mistakes in PWA arbitrage: running without cloaking, ignoring the push base, testing blind by clicks — and how to avoid them from day one.
- How to Scale a Profitable PWA FunnelScaling a profitable PWA funnel without losing ROI: when to expand, why duplicates beat a budget spike, and how to grow across geos and sources.
- Running gambling from TikTok via PWARunning gambling from TikTok via PWA: BM warm-up, review-safe creatives, cloaking and anti-ban, domain rotation and postbacks — a guide for CIS buyers.
- Running gambling from Google Ads via PWARunning gambling from Google Ads via PWA: certification limits, cloaking against Google's crawler, white pages, domains and Smart Bidding postbacks.
- Running gambling from Google UAC via PWARunning gambling from Google UAC via PWA: the app-storefront workaround, ad assets, fast postbacks for auto-bidding, and domain separation explained.
- Running betting from TikTok via PWARunning betting from TikTok via PWA: sports-angle creatives, cloaking, domain buffers for match-day traffic spikes, and postback setup for CIS buyers.
- Running betting from Google Ads via PWARunning betting from Google Ads via PWA: tournament keyword strategy, cloaking, white pages, and Smart Bidding postbacks — a guide for CIS media buyers.
- Running betting from Google UAC via PWARunning betting from Google UAC via PWA: the Play storefront setup, assets, and fast postbacks for short match-day auto-bidding campaign windows.
- Running nutra from Facebook via PWARunning nutra from Facebook via PWA: BM trust-building, claim-safe creatives, cloaking, quiz prelanders, and postback tracking for CIS media buyers.
- Running nutra from TikTok via PWARunning nutra from TikTok via PWA: claim-safe creative wording, quiz and wheel prelanders, cloaking, and fast creative rotation for CIS media buyers.
- Running nutra from Google Ads via PWARunning nutra from Google Ads via PWA: problem-based keywords, informational white pages, risk-tiered cloaking, and Smart Bidding postbacks.
- Running Nutra from Google UAC via PWARunning nutra offers from Google UAC through a PWA: account setup, compliant creatives, cloaking, domain rotation, postbacks, and scaling — no burnouts.
- Running Dating from Facebook via PWARunning dating from Facebook via PWA: Business Manager warm-up, compliant creatives, cloaking against reviewers, domain rotation, and CAPI postbacks.
- Running Dating from TikTok via PWARunning dating from TikTok via PWA: Business Center accounts, native creatives, cloaking against reviewers, domain rotation, Events API for scale.
- Running Dating from Google Ads via PWARunning dating from Google Ads via PWA: account setup, Search/Display/YouTube structure, Dating & Personals-safe creatives, cloaking, postbacks.
- Running Dating from Google UAC via PWARunning dating from Google UAC via PWA: asset groups, creatives for automated review, cloaking, domain rotation, postbacks to exit learning fast.
- Running Crypto from Facebook via PWARunning crypto from Facebook via PWA: financial-ads authorization, return-free creatives, cloaking, domain rotation, CAPI postbacks on deposits.
- Running Crypto from TikTok via PWARunning crypto from TikTok via PWA: Business Center accounts, finfluencer creatives, cloaking against reviewers, domain and deposit tracking.
- Running Crypto from Google Ads via PWARunning crypto from Google Ads via PWA: certification, Search/Display/YouTube structure, compliant creatives, cloaking, and deposit postbacks.
- Running Crypto from Google UAC via PWARunning crypto from Google UAC via PWA: asset groups, certification, crawler-safe cloaking, domain rotation, and deposit postbacks for training.
- Running PWA Traffic from Google UACHow to run PWA traffic from Google UAC: prepping the storefront, cloaking for moderation, domains, postbacks and account anti-ban — a step-by-step guide.
- Running PWA Traffic from Push NetworksHow to run PWA traffic from push ad networks: picking a network, anti-fraud filters, cloaking for moderation, tracking and postbacks — a practical guide.
- Running PWA Traffic from In-App Ad NetworksHow to run PWA traffic from in-app ad networks: ad formats, anti-fraud against SDK spoofing, cloaking and postbacks — a guide for mobile media buyers.
- Running PWA Traffic from Popunder Ad NetworksHow to run PWA traffic from popunder networks: network choice, bot-traffic filtering, cloaking, tracking and domain rotation — a practical media buyer's guide.
- Postback Keitaro → TikTok Events APISet up a Keitaro to TikTok Events API postback: click ID, access token, conversion status mapping and deduplication — so deposits arrive exactly once.
- Postback Keitaro → Google AdsSet up a Keitaro to Google Ads postback: GCLID, offline conversion imports, status mapping and deduplication — so PWA deposits count exactly once.
- Postback Binom → Facebook CAPISet up a Binom to Facebook CAPI postback: pixel ID, access token, event_id and deduplication — so PWA conversions reach Facebook exactly once, not twice.
- Postback Binom → TikTok Events APISet up a Binom to TikTok Events API postback: ttclid, access token, status mapping and deduplication — so PWA conversions count exactly once, not twice.
- Postback Binom → Google AdsSet up a Binom to Google Ads postback: GCLID, offline conversion imports, status mapping and deduplication — so PWA deposits count exactly once.
- RedTrack → Facebook CAPI PostbackSet up an S2S postback from RedTrack to Facebook CAPI for PWA traffic: click ID passthrough, status mapping and dedup, so deposits land exactly once.
- RedTrack → TikTok Events API PostbackSet up an S2S postback from RedTrack to TikTok Events API for PWA traffic: ttclid passthrough, event mapping and dedup, so conversions count once.
- RedTrack → Google Ads PostbackSet up a RedTrack to Google Ads postback for PWA traffic: gclid capture, offline conversion import and conversion actions, without duplicate rows.
- Voluum → Facebook CAPI PostbackSet up an S2S postback from Voluum to Facebook CAPI for PWA traffic: click ID mapping, status mapping and dedup, so deposits count exactly once.
- Voluum → TikTok Events API PostbackSet up an S2S postback from Voluum to TikTok Events API for PWA traffic: ttclid capture, event mapping and dedup — no lost or doubled conversions.
- Voluum → Google Ads PostbackSet up a Voluum to Google Ads postback for PWA traffic: gclid capture, offline conversion import and conversion actions, with no duplicate rows.
- Push Notification Schedule and FrequencyPush schedule and frequency for PWA offers: how to set a frequency cap, time sends to the geo, and avoid burning out your base — with APEX examples.
- Built-in Cloaking vs Adspect and Third-Party ToolsBuilt-in cloaking vs Adspect and other third-party services for PWA traffic: comparing filtering speed, rule flexibility and total cost of each setup.
- Keitaro vs Binom for Affiliate TrackingKeitaro vs Binom for PWA arbitrage: comparing self-hosted trackers on price, performance at scale, integrations, and how fast you're up and running.
- TikTok Events API Postback SetupHow to set up a TikTok Events API postback: capture ttclid, send server-side conversions, and dedupe events for sharper campaign optimization.
- Sending Conversions to Google AdsSending conversions to Google Ads: how to set up a gclid-based postback, preserve the click ID inside a PWA, and add Enhanced Conversions for cleaner data.
- Facebook Account Farming and Warm-UpFacebook account farming and warm-up: account types, how the warm-up process works, and what actually extends a media buying connection's lifespan.
- Gambling Creatives for Facebook AdsGambling creatives for Facebook ads: which formats pass review, what to use instead of casino imagery, and where to find working creative ideas.
- Ad Spy Services: A Buyer's OverviewAd spy services overview: what they show, which types fit different traffic sources, and how to tell a working connection from a random find.
- Quiz Prelanders ExplainedQuiz prelanders: when they actually lift conversion rate, how many questions to use, and how to build and test a working version fast in APEX.
- LTV and Repeat Deposits in GamblingLTV and repeat deposits in gambling: why they matter more than the first deposit, and how push notifications drive real revenue from a connection.
- Geo Cloaking: Show the Offer Only to Your Target GEOGeo cloaking setup: configure the filter so off-GEO visitors and reviewers see a white page, while traffic from your target GEO reaches the offer.
- Facebook Pixel Setup for PWAFacebook Pixel setup for PWA: which events to send, how to pair it with Conversions API, and how to stop losing conversions on mobile traffic.
- Postback Conversion Status MappingPostback conversion status mapping: how to align reg, dep, and qualified across your affiliate network, tracker, and pixel for cleaner optimization.
- Top Cloaking Setup MistakesTop cloaking setup mistakes: where offers get flagged or real traffic gets cut — geo filters, a templated White page, a leaked bypass, skipped tests.
- Generating White PagesGenerating White pages: where to source content and how to vary layout fast so review doesn't catch the same template repeating across domains.
- IP-Intelligence Antibot SetupIP-intelligence antibot setup: how IP type and fraud score catch datacenter traffic, VPNs, and review scans before they reach the offer. Built into APEX.
- Bulk Domain Buying for a TeamBulk domain buying for a team: how to purchase in batches, track domains by buyer and offer, and get a fresh one onto a new PWA fast, without registrar chaos.
- A/B Testing Push NotificationsA/B testing push notifications: what to test — headline, icon, send time — and how to read results by CTR, conversion, and unsubscribes, not clicks alone.
- Spintax in Push NotificationsSpintax in push notifications: how to vary send copy with {option1|option2} so a base doesn't go blind to repeat messages, without breaking the grammar.
- CPI Benchmarks by GeoCPI benchmarks by geo: realistic install-price ranges by tier, what actually moves CPI within one geo, and how to bring it down without a bidding war.
- LTV and Retention: The Push ConnectionLTV and retention: the push connection — how retention sends keep players active after the first deposit and lift total revenue from a base, not just CTR.
- How to Find Winning Bundles via Spy ToolsHow to find winning bundles via spy tools: what signals a proven offer and creative, and how to adapt a find into your own PWA funnel safely.
- Creatives That Pass FB and TikTok ModerationCreatives that pass Facebook and TikTok moderation: the visual and copy triggers that get ads banned, and how to test bold angles without losing accounts.
- Nutra Creatives: Formats and the Moderation LineNutra creatives that convert without tripping moderation: which formats work, where the compliance line sits, and how to localize the angle by geo.
- Dating Creatives: Mainstream vs AdultDating creatives compared: mainstream vs adult angles, the formats with the strongest response, and what gets banned on Facebook and TikTok.
- How to Choose an Offer and Affiliate NetworkHow to choose an offer and affiliate network: evaluation criteria, network red flags, payout terms, and how to test before scaling budget.
- How to Test a PostbackHow to test a postback step by step: from a test click to confirmed conversion, S2S delivery to your tracker and ad network, and failure causes.
- How to Raise Push Opt-In RateHow to raise push opt-in rate: pre-permission screens, prompt timing, and A/B testing the wording that gets more users to allow notifications.
- Push Notifications for Betting MatchesPush notifications for betting matches: which events are worth triggering on, timing around kickoff, base segmentation, and copy that drives CTR.
- Welcome Push SeriesWelcome push series explained: what messages it should include, what to say in the first touch, and how to automate sends to new subscribers.
- Abandoned Deposit Push NotificationAn abandoned deposit push wins back players who started but never finished a deposit: trigger timing, segmentation, and copy that actually works.
- Push Notifications Timed to Local Geo TimePush notifications timed to local geo time land while users are actually awake: how to schedule sends by time zone instead of server time in APEX.
- Mobile-Only CloakingMobile-only cloaking sends only phone and tablet visitors to the offer while desktop and bots get redirected: device signals, setup, and limits.
- Referrer Checking in CloakingReferrer checking in cloaking filters out moderators and bots that open the landing page directly: how the check works alongside UA and IP-intel.
- JS Challenge Against BotsA JS challenge against bots lets only real browsers reach the offer: how the check filters out crawlers and moderation parsers inside APEX cloaking.
- Choosing a TLD for PWA DomainsChoosing a TLD for PWA domains shapes registration cost, moderator trust, and how fast a zone gets blocklisted: which domains are safer and cheaper.
- DNS Setup for PWADNS setup for PWA decides whether a domain resolves and gets HTTPS: A record vs CNAME, Cloudflare proxying, and how to deploy fast without downtime.
- Scaling Into New GeosScaling into new geos means moving a working PWA funnel to a new country without losing its economics: what to localize and what to keep as-is.
- Scaling Across Traffic SourcesScaling across traffic sources means moving a working funnel from Facebook to TikTok or Google Ads: what changes in moderation, tracking, and creatives.
- Video Creatives for Gambling OffersVideo creatives for gambling offers: formats that actually convert, hooks that survive the first seconds, and what clears Facebook and TikTok review.
- UGC Creatives for Affiliate OffersUGC creatives for affiliate offers: why they beat banner blindness, how to shoot them without a production crew, and how to adapt them per geo safely.
- Ad Spy Tools: AdHeart, Publer & MoreAd spy tools like AdHeart and Publer: how to find competitors' working funnels, what each tool actually does, and why copying a creative outright backfires.
- Offer Testing MethodologyOffer testing methodology: how much to spend upfront, which metrics actually matter, and when to stop a burn — so you know if an offer is alive or dead.
- Postback Debugging: Missing DepositsPostback debugging when deposits go missing: a checklist for clickid, postback URL, and status mapping to find exactly where the conversion drops.
- How to Test Your Cloaking SetupHow to test your cloaking setup before launch: checking White and Offer by geo, bot, and datacenter traffic, plus the ?nc=1 bypass for your own access.
- How to Configure manifest.json for a PWAA practical guide to configuring manifest.json for a PWA: required fields, icons, install prompts, and what APEX generates for you automatically.
- Service Workers in a PWA: What They Do and Why You Need OneHow a service worker powers offline caching, push delivery, and background events in a PWA — and what APEX already configures for you automatically.
- Push Base Segmentation: Sending the Right Push to the Right SegmentHow to segment a push subscriber base by geo, language, and event — send relevant push notifications, not a blast, and lift retention without spiking opt-outs.
- Datacenter and Proxy IP Filtering: Keeping Reviewers Off Your OfferHow datacenter and proxy IP filtering keeps server IPs, VPNs, and moderation away from your real offer — the IP intelligence behind APEX's built-in anti-bot.
- Free HTTPS for PWA Domains: Why It's Non-NegotiableFree HTTPS for PWA domains isn't optional — without a certificate there's no install prompt and no push delivery. How APEX auto-issues and renews it.
- Domain Warm-Up Before Launch: Do You Actually Need ItDomain warm-up before launch: does it actually reduce ban risk, when it's worth the time, and when it's just a delay with no real payoff.
- RedTrack for PWA Traffic: A Practical OverviewRedTrack for PWA traffic: what the cloud tracker gets right, where it loses to self-hosted options, and how to wire it up with a PWA and affiliate network.
- S2S Postback vs. Browser Pixel: Which One to Trust for DepositsS2S postback vs browser pixel: why server-side postbacks are more reliable for deposits, where pixels still earn their place, and how to combine both.
- Passing clickid Through a PWA Without Losing AttributionHow clickid travels from an ad click through a PWA install to the affiliate program and back via postback — and where it usually gets lost.
- Antidetect Browsers for ArbitrageAntidetect browsers for arbitrage: why buyers need them, how Dolphin{anty}, AdsPower, and GoLogin compare, and how to pair profiles with proxies and cloaking.
- Mobile Proxies for Arbitrage TrafficMobile proxies for arbitrage traffic: how they differ from residential and datacenter proxies, how IP rotation works, and when the premium pays off.
- Facebook Auto-Scaling: What It IsFacebook auto-scaling explained: how campaign automation works via the Marketing API, the real risks of autopilot, and what a PWA service needs for safety.
- A/B Testing Creatives and LandersA/B testing creatives and landers: how to run a clean test, how much traffic you need, and why sticky sessions per visitor matter for split tests.
- PWA Load Speed and Conversion RatePWA load speed and conversion: why a slow storefront burns click budget, what actually slows a PWA down, and how APEX keeps installs fast on mobile traffic.
- PWA Traffic: iOS vs AndroidPWA traffic on iOS vs Android: differences in install flow, push notifications, conversion, and traffic cost, and how to adjust campaigns and cloaking.
- Crypto Payments and Payouts in ArbitrageCrypto payments and payouts in arbitrage: why USDT became the settlement standard, how to convert profit to fiat, and how APEX accepts crypto payment.
- Roles in an Arbitrage TeamRoles in an arbitrage team: how to split access between the CEO, team lead, and buyers, the risks of shared access, and how APEX implements role-based control.
- PWA vs Native AppPWA vs native app: differences in launch cost, moderation, and retention, and when a buyer should move from a PWA to native app development.
- How to Reactivate a Dormant Push Subscriber BasePush base reactivation: win back dormant subscribers with activity segments, a timed win-back series, and offers that actually get opens again.
- PWA Without Google Play: How and Why It WorksPWA without Google Play: how arbitrage teams install straight from the browser — instant setup, no store review, and no developer-account bans.
- How to Choose a Gambling OfferHow to choose a gambling offer: geo and license fit, CPA vs RevShare, payout caps and holds, and where to source offers — a guide for CIS buyers.
- How to Boost PWA Install Conversion RatePWA install conversion rate: what actually moves click-to-install CR — load speed, storefront design, a clear add-to-home-screen prompt, trust.
- PWA Icon and Name: How They Affect Install RatePWA icon and name: how storefront branding, screenshots, and ad-to-app consistency shape install rate — a practical guide for CIS media buyers.
- Reviews and Rating on a PWA StorefrontReviews and rating on a PWA storefront: how social proof lifts install conversion, what review volume looks credible, and localization tips.
- Localizing a PWA Storefront by GeoLocalizing a PWA storefront by geo: why page language equals conversion, what to translate beyond text, and auto-translation vs manual work.
- PWA Funnel Metrics: Unique → Install → Registration → DepositPWA funnel metrics from unique to deposit: where to find the funnel's bottleneck and how to read each step's stats — a breakdown for buyers.
- Per-Buyer Statistics Across the TeamPer-buyer statistics across the team: which KPIs to compare, CEO/lead/buyer access roles, and how to turn the data into real team decisions.
- TikTok Pixel and Events API for PWAHow to set up TikTok Pixel and Events API for PWA funnels: getting the access token, choosing events, and pairing client and server tracking.
- Facebook CAPI: Full Setup GuideA detailed Facebook CAPI setup guide: access token, event_id and pixel dedup, Event Match Quality (EMQ), and wiring it into Keitaro and APEX.
- Clickid and Macros: Full ReferenceClickid and macros reference: what {clickid}, {sub_id}, {geo} and {cost} mean, and how to carry them through a PWA without losing them at postback.
- Signs Your Domain Got Banned (and What to Do)Signs of a banned domain and what to do next: falling CTR, blacklist hits, moderation warnings, and how to switch to a backup domain in time.
- Subdomains vs Separate Domains for PWASubdomains vs separate domains for PWA: what's cheaper and faster, what's safer against bans, and when to combine both in one rotation strategy.
- PWA and Core Web VitalsPWA and Core Web Vitals: how LCP, INP, and CLS affect conversion and click cost, and what actually slows down a witrina under cloaking and pixels.
- Reactivating a Dormant Push Subscriber BaseReactivating a dormant push subscriber base: how to segment by recency, structure a win-back series, and recover response without new ad spend.
- Sticky Split Testing: Why It MattersSticky split testing matters because a visitor needs the same variant every time — here's how it works and why non-sticky splits corrupt your data.
- Multivariate Testing (MVT) for PWA FunnelsMultivariate testing (MVT) for PWA: how it beats a simple A/B, how to estimate the traffic volume you need, and how to avoid splitting your sample too thin.
- How Much Budget You Need to Test a FunnelA funnel test budget covers more than ad spend: creatives, clicks, domains, a buffer for bans. Here is how to size a PWA funnel test without burning it.
- Roles and Access for a Media Buying TeamHow to split access between CEO, team lead, and buyer on a media buying team: who sees budgets, who sees only their own funnels — APEX's role model.
- Referral Programs in Media BuyingHow referral programs pay off in media buying: how commissions work, what to check in the terms, and how APEX's referral program is set up for buyers.
- Paying for Media Buying Tools with CryptoWhy buyers pay for tools in crypto: dodging bank blocks, faster settlement, no card tied to a work subscription — and how paying APEX in USDT works.
- Ad Account Security for Media BuyersHow to protect ad accounts in media buying: 2FA, antidetect browsers, proxy hygiene, and cloaking — so bans don't wipe out your warmed-up accounts.
- Working with Caps and HoldsHow to negotiate a cap increase with an affiliate network, what a payout hold means in practice, and how to plan cash-flow around both without stalling.
- How to Spot Affiliate Network Shaving and ScrubbingSigns an affiliate network is cutting your conversions: shaving and scrubbing explained, how to check your numbers against theirs, and keep your payout.
- PWA Install Quirks on iOS 16 and LaterHow PWA install actually works on iOS 16+: Safari's Add to Home Screen only, push notifications since iOS 16.4, and how to walk users through it.
- What Android WebAPK Actually IsWhat WebAPK is on Android: how the OS wraps an installed PWA into an APK-like package, what conditions that requires, and why it matters for buyers.
- TWA vs PWATWA vs PWA for media buying: how Trusted Web Activity differs from a pure PWA, when you actually need Google Play, and when a store-free PWA ships faster.
- Do You Need Offline Mode in a PWA?Offline mode in arbitrage PWAs: what the service worker actually caches, why it matters less than push delivery, and what to cache versus never cache.
- Why PWAs Skip Store ReviewWhy PWAs skip Google Play and App Store review: the distribution mechanics behind it, which verticals it unlocks, and what it still doesn't bypass.
- PWA Setup for the Solo Media BuyerA PWA setup for solo media buyers: the minimal working stack — one domain, ready-made cloaking, simple push segments, and pay-per-install billing.
- PWA Team SetupPWA team setup: how to split roles, domains, and stats across CEO, lead, and buyer access so one buyer's ban never takes down the whole domain pool.
- Gambling PWA Funnel ExampleA gambling PWA funnel example, click to FTD: cloaking the ad traffic, a warm-up preland, push follow-up for non-depositors, and a deposit postback.
- Betting PWA Funnel ExampleA betting PWA funnel example: event-driven traffic around matches, a predictor-quiz preland, calendar-based push sends, and a qualified-action postback.
- Fingerprinting and Bot DetectionFingerprinting and bot detection in cloaking: which device signals expose reviewers and automation even when the IP address looks perfectly clean.
- Language Detection and Storefront LocalizationLanguage detection and storefront localization in PWAs: how browser language drives landing content, why CIS multi-geo traffic needs it, and its limits.
- How to Improve Install-to-Deposit CRImprove install-to-deposit CR in a PWA funnel: find exactly where conversion leaks, which levers move deposits, and how to test the effect yourself.
- Retention Without Push Notifications: Is It Possible?Retention without push: can you still bring players back with no push notifications, and which comeback channels actually work instead on PWA.
- iOS Push Notification LimitationsiOS push notification limits: when web push actually works, what blocks the subscription, and how to work around it in a PWA arbitrage funnel.
- Gambling Payment Methods in the CISGambling payment methods in the CIS: what actually dominates in Russia, Kazakhstan, and Uzbekistan, and how that shapes deposit CR for buyers.
- PIX and Deposits in BrazilPIX and deposits in Brazil: why BR gambling funnels stall without PIX support, and how to build it into your PWA prelander and offer pick early.
- UPI and Deposits in IndiaUPI and deposits in India: how UPI payments work in betting funnels, why deposits sometimes get blocked by banks, and what it means for deposit CR.
- Payment Methods by Geo: A Cheat SheetPayment methods by geo: a buyer's quick cheat sheet on what dominates in the CIS, Latin America, and Asia, and why it decides your deposit CR.
- Running Traffic Without Your Own TrackerRunning without your own tracker: what built-in postbacks and split tests actually cover, and when Keitaro or Binom become truly unavoidable.
- AppsFlyer and PWA: Is It Possible?AppsFlyer and PWA: can you plug MMP attribution into a pure PWA funnel, and what should replace it when there's no native app in the picture.
- Ad Fraud Types in Media BuyingAd fraud in media buying: bots, incentivized clicks and click farms. How advertisers calculate a fraud score, and why antibot filtering protects payouts.
- Traffic Quality and Advertiser KPIsTraffic quality and advertiser KPIs: deps, quals, holds and retention. How to keep your numbers stable over time and avoid getting scrapped.
- Duplicate Funnels and UniquenessDuplicate funnels and uniqueness — why buyers clone PWAs and domains, and how to separate the technical layers so one ban doesn't take down every copy.
- PWA Storefront UniquenessPWA storefront uniqueness — how to vary layout, icon and copy so your storefronts don't read as the same template across dozens of running funnels.
- Cohort Analysis of DepositsCohort analysis of deposits — how to group installs by date, source and geo to judge LTV honestly, instead of relying on blended daily numbers.
- A/B Testing PWA StorefrontsA/B testing PWA storefronts on one offer — what to test first, how to split traffic correctly, and which metrics actually matter beyond plain CTR.
- PWA Store Page BrandingPWA store page branding — the name, icon, screenshots and reviews that build user trust in the first few seconds on a PWA storefront listing.
- PWA Icon RequirementsPWA icon requirements: manifest sizes and formats, what a maskable icon is, and the common mistakes that quietly hurt your PWA install rate.
- display: standalone and PWA Lookdisplay: standalone and PWA look — how this manifest mode differs from a plain browser tab, and why it matters for a convincing native-app feel.
- Withdrawing Profit in USDTWithdrawing profit in USDT: pick the right wallet and network, cut fees, cash out without tripping bank flags, and keep clean records for taxes.
- Taxes and Legalizing Profit (Overview)Taxes and legalizing profit, in overview: registration options across CIS countries, crypto income records, and when to call an accountant. Not legal advice.
- Media Buyer Motivation SchemesMedia buyer motivation schemes: profit-share and KPI models that actually keep a team profitable, and how to calculate bonuses fairly without disputes.
- Automated vs Manual Traffic ScalingAutomated vs manual traffic scaling: when automation multiplies profit, when it just burns budget faster, and how to choose the right approach for PWA.
- Choosing a Gambling Affiliate NetworkChoosing a gambling affiliate network: payout models, holdback terms, postback integration, and red flags to check before you commit real volume.
- Holdbacks and Team Cash FlowHoldbacks and team cash flow: how to size a real reserve, spread risk across networks, and avoid running out of working capital while scaling.
- PWA Retention BenchmarksPWA retention benchmarks: how to judge retention by vertical without made-up numbers, and why push segmentation matters more than the offer.
- PWA Limitations in iOS SafariPWA limitations in iOS Safari: why there's no install banner on iPhone, when push notifications actually work, and how to design around both.
- PWA Behavior in Android ChromePWA behavior in Android Chrome: install criteria, engagement heuristics, WebAPK packaging, and what actually breaks the install banner for users.
- Service Worker and Push Delivery in a PWAHow a service worker handles push delivery in a PWA: subscription flow, showNotification, HTTPS requirements, and what APEX sets up for you.
- Budget Scaling Plan Without Killing ROIA budget scaling plan for PWA campaigns: how to raise spend without tanking ROI, with safe increase steps, horizontal scaling, and metrics to track.
- Fix: White Page Shown to EveryoneWhy your cloak's white page gets shown to everyone instead of the offer, and a fast checklist to find the real cause, diagnose it, and fix the display for good.