PWA Service Pricing Models
PWA service pricing models differ in more than just the number on the invoice — they differ in who carries the risk during downtime or a losing setup. Subscription, revshare, and pay-per-install behave very differently when traffic volume is uneven, and picking the right one directly affects a campaign's real economics. Here's the trade-offs of each, and why APEX runs on pay-per-install.
Subscription: a fixed fee per period
A subscription is predictable — a known monthly cost regardless of traffic volume, which simplifies budgeting for a steady, regular campaign. The downside shows up during downtime or a test period: the bill stays the same even while campaigns are paused or volume drops sharply after an ad account ban.
Revshare: a percentage of results
Revshare ties payment to actual revenue or deposit count, which lowers risk during low-volume periods, but it needs transparent, verifiable conversion data on both sides. In practice this model shows up more often in affiliate programs and offers than in PWA builders themselves, and works when both sides are willing to share not just revenue but also the accounting behind it.
Pay-per-install: paying for volume
Pay-per-install ties cost to the actual number of installed PWAs — a buyer pays for what they got, not for access to a plan regardless of outcome. That suits uneven or seasonal traffic well: a slow month produces a smaller bill instead of the same one as a peak month.
Which model fits your traffic volume
At a steady, high volume, a subscription sometimes ends up cheaper per install, while pay-per-install wins out during traffic spikes or when testing new geos and verticals where volume can't be predicted in advance. APEX runs on pay-per-install with crypto payment (USDT), which removes banking restrictions for CIS-based teams and doesn't tie a buyer to a fixed bill regardless of whether traffic actually ran.
FAQ
- Which pricing model is cheapest?
- There's no single answer — it depends on traffic volume and stability: at a steady high volume, a subscription can work out cheaper per unit, while an uneven flow favors paying per actual install.
- Why is revshare rare among PWA builders themselves?
- It requires both sides to trust the same conversion data, and a PWA builder usually doesn't see the full user path through to a deposit on the offer — so revshare tends to live at the affiliate-program level rather than the builder itself.
- Can the pricing model be changed later on?
- That depends on the specific service and plan — with APEX, check the dashboard or support for the current options if you're considering a change.
Cloaking, anti-bot, push, split tests and your own domains — in one service.
Get started free