PWA Builder for Teams
A PWA builder for teams needs one thing a solo setup doesn't: real access separation — a team lead needs visibility across the whole team, a buyer only needs their own campaigns, and billing should stay away from both. Here's what a team actually needs, and how APEX handles it.
Roles and access levels
Once more than one person works on campaigns, a shared login becomes a real risk — one accidentally paused split test or edited postback can throw off stats for the whole team. APEX solves this with CEO, team lead, and buyer roles: the CEO sees finances and the full picture, the team lead sees the team's campaigns and stats, and a buyer sees only their own projects with no access to billing or anyone else's offers.
Bulk PWA creation across buyers
A team rarely runs just one campaign — usually several offers, geos, or creatives get tested in parallel by different buyers at once. The builder needs to let you clone an already-configured PWA (cloaking, pushes, postbacks included) into a new campaign instead of rebuilding each one from scratch. In APEX, a new PWA starts from an existing template, so a team lead spends time on strategy instead of resetting the same filters over and over.
Per-buyer stats, not just team totals
A team lead needs more than the team's combined number — a breakdown by individual buyer shows who's delivering steady ROI and who needs help with creative or geo targeting. APEX breaks down installs, clicks, and postback events by campaign and role, which makes weekly reporting and budget allocation across buyers much simpler.
Data security and domain separation
On a team, one buyer leaving shouldn't mean losing access to their domains, creatives, and stats — everything needs to stay under the company account, not a single employee's personal login. APEX roles separate operational access, not asset ownership: domains, PWAs, and the accumulated push subscriber base stay with the company regardless of who's running the campaign today.
FAQ
- How many access roles does APEX have?
- Three — CEO, team lead, and buyer — with different visibility into campaigns, stats, and billing, which covers most media-buying teams.
- Can a buyer accidentally break another buyer's setup?
- No, the buyer role is scoped to that person's own campaigns, with no access to someone else's PWA, cloaking rules, or postbacks.
- What happens to domains and stats if a buyer leaves the team?
- Domains, PWAs, and accumulated stats stay in the company account — only that person's personal access goes away, not the assets themselves.
- Is APEX only useful for large teams?
- No, the role model is optional — a solo buyer can work without it, and even a team of two or three already benefits from separated access.
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