COD (Cash on Delivery)
COD (Cash on Delivery) is a payment model where the buyer pays the courier in cash when the product arrives, with no online prepayment. It's the standard for nutra and e-com offers in Tier-2/3 geos (India, Southeast Asia, MENA, parts of LatAm), where trust in online card payment is lower.
Why COD matters for approval rate
A COD conversion fires at the lead stage — the order form — but actual payment only happens on delivery, so advertisers track separate statuses: confirmed by call, delivered, redeemed. Leads drop off at phone confirmation or refusal at the door, and that's what really drives the final approval rate, not the raw lead count.
COD inside a PWA funnel
A PWA landing for a COD offer usually leads to a short form — name, phone, address — with no extra fields that might make the buyer think about prepayment. APEX split tests (sticky by visitor) are useful here to compare which form and prelander produce more confirmed orders, not just submitted ones.
FAQ
- How is COD different from a regular e-com offer?
- A regular e-com offer is paid online by card immediately, while COD is paid only on delivery, which lowers the barrier to order but adds the risk of refusal at the door.
- Which geos see the most COD offers?
- Mostly India, Southeast Asia, MENA, and parts of LatAm, where card penetration is lower and trust in cash payment is higher.
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