CPA network
A CPA network is a middleman platform between advertisers and affiliates: it aggregates offers from different advertisers, gives affiliates tracking links and postbacks, and pays for one specific completed action (Cost Per Action) — a registration, an install, a deposit, a purchase.
What a CPA network gives a buyer
Beyond offer access, a network usually handles collecting payouts from advertisers, support for disputed conversions, antifraud checks on traffic, and often a personal manager who advises on geos and verticals. In this setup, the affiliate owns the traffic and the funnel, while the network owns the offer, its moderation, and the money.
A CPA network alongside a PWA funnel
The CPA network provides the offer and a tracking link with a postback; from there, the affiliate builds the funnel — a prelander, a landing page, or a PWA — that leads to that offer and reports conversions back to the network. APEX covers exactly that part of the chain: the PWA builder, antibot/cloaking, custom domains, and postbacks/S2S that need to line up with the tracker and the specific CPA network's requirements.
FAQ
- How is a CPA network different from a direct advertiser?
- A direct advertiser only pays for its own product and usually expects large volumes, while a CPA network aggregates offers from many advertisers and gives even smaller buyers access, absorbing some of the risk and technical infrastructure itself.
- Do you need separate approval to run traffic on an offer inside a CPA network?
- Usually yes — after registering with the network, the affiliate applies for a specific offer, and a manager confirms access, sometimes asking about traffic sources and expected volume.
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