CPV
CPV (Cost Per View) is the price a buyer pays for one counted video ad view, not for the impression itself. What counts as a view is set by the specific platform — sometimes 3 seconds, sometimes 30 seconds, sometimes a full watch-through.
How CPV is calculated and what counts as a view
The formula is simple — CPV = spend divided by counted views — but the exact definition of a view is what makes comparing platforms tricky. A video counted as viewed after 3 seconds and one counted only on a full watch-through represent very different real engagement even at the same CPV number.
CPV in PWA arbitrage
A low CPV alone doesn't guarantee a cheap install — if viewers drop off before the key message, or the transition to the PWA offer doesn't line up cleanly with the video's end, plenty of paid views never even turn into a click. Video sources need the same comparison push and pop traffic get — final CPI after PWA conversion, not CPV in isolation.
FAQ
- Which is safer for a buyer, CPV or CPM?
- CPV is somewhat safer since payment ties to an actual view rather than just the ad loading in the player. The practical difference is small if the creative genuinely holds attention and gets watched through.
- What counts as a view for CPV across different platforms?
- There's no universal rule — one platform counts a view after a few seconds, another only on a full or near-full watch-through. Always confirm this before launch so the final CPV number gets interpreted correctly.
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