Dayparting
Dayparting means scheduling a campaign to run ads only during specific hours or days of the week instead of around the clock. The schedule is built from data on when the target audience is most active and converts best, not guesswork.
Setting up dayparting
The network dashboard schedule should follow the geo's own timezone, not the buyer's — a common mistake on first setup. The schedule itself comes from tracker data on past runs: hours with a consistent CTR or conversion dip simply get pulled from rotation.
Dayparting in PWA arbitrage
Different verticals peak at different times — gambling and dating tend to run hotter in the evening and at night local time, while nutra and finance peak during work hours and around payday. The same idea carries over after install: APEX's scheduled push sends let a buyer target an already-built base by time of day, not just tune when new ads run.
FAQ
- How do you know which hours dayparting should target?
- Look at the conversion-by-hour breakdown in the tracker from past runs rather than copying someone else's schedule. Hours with a consistently low conversion rate are the first candidates to cut.
- Does dayparting save budget or lift conversion rate?
- Both — cutting impressions during clearly weak hours reduces spend on traffic that wasn't converting anyway and raises the campaign's average conversion rate. The effect usually shows up after a few days of comparison, not immediately.
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