Deep link
A deep link is a link that opens not the home screen of an app or site, but a specific screen inside it directly — a bonus card, a particular game section, a product page. It's the opposite of a plain link to the homepage, after which the user still has to find the right section themselves.
Why deep links matter in affiliate marketing
A deep link removes the extra step between the click and the target action: the user lands from an ad or a push not on a generic homepage, but straight on the specific bonus or promo page the creative talked about. That cuts drop-off at the handoff and keeps the message consistent — what the ad promised is what's on screen.
Deep links in a PWA and in push
Inside a PWA, a deep link is usually just an internal route (like /bonus/welcome) that a push button or an ad link points to, so the user lands directly on the right screen instead of the homepage. APEX's push engine lets every campaign tie into its own scenario, and therefore its own screen inside the PWA, which is exactly what a deep link does in practice.
FAQ
- Do deep links only work in native apps?
- No, inside a PWA a deep link is just a regular internal URL route — it works just as reliably, with no store install and no OS-level deep-linking mechanism needed.
- How do deep links affect conversion?
- They usually improve it, because they cut out an extra navigation step: the user sees exactly what the creative or push promised instead of a generic starting page.
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