Geo
Geo is the country or region an ad traffic campaign targets. It's one of an offer's key parameters — it drives payout, competition level, available payment methods, and moderation requirements.
Why geo matters so much
The same offer can pay very differently depending on geo — a market with higher competition and purchasing power usually pays more, but also demands sharper traffic and creatives. A mismatch between the page's language, currency, or local payment methods and the visitor's actual geo almost always tanks conversion.
Geo in PWA arbitrage
A PWA and its content need to be tuned precisely to the target geo — storefront language, mentions of local payment methods, overall design — or trust and conversion drop immediately. APEX's geo filters, part of its cloaking+anti-bot layer, show the real offer only to users from the intended country, while traffic from a mismatched geo (including via VPN) gets routed automatically to trafficback.
FAQ
- How is a visitor's geo determined?
- Mostly by IP address against geolocation databases, sometimes cross-checked against browser language and device time zone — a mismatch between those signals can point to a VPN or proxy.
- What happens to traffic from outside the target geo?
- It's usually routed to trafficback — a neutral page instead of the real offer — to avoid showing an irrelevant offer and to avoid the advertiser penalizing off-geo traffic.
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