House hold
House hold in gambling is the share of players' total wagers that the casino keeps as margin on average over a period — the inverse of RTP (Return to Player). The higher a game's hold, the more the operator earns on average from the same wager volume.
How hold relates to RTP
RTP shows how much a game returns to players on average per wager; hold is the flip side of the same number — roughly, a 96% RTP implies about a 4% hold over the long run at high wager volume. On any short run, an individual player can win or lose far from that average figure.
House hold and PWA arbitrage
For a buyer working on revshare, an offer's hold directly shapes eventual income: a game with a higher hold, at similar player popularity, tends to earn the operator — and the affiliate — more per depositing player over that player's lifetime. Bringing players back through APEX's segmented push sends increases sessions per user, and with them the wager volume the hold margin applies to.
FAQ
- Is a higher hold or a higher RTP better for a buyer?
- Under a revshare deal, a higher hold usually means more long-term income per active player for the affiliate; a higher RTP, meanwhile, makes the product more appealing to the player and can improve retention — balancing the two is the operator's call, not the buyer's.
- Does hold affect payouts under a CPA model?
- Not directly — under CPA, a buyer gets a fixed payout per target action regardless of the game's hold; hold matters mainly under revshare, where the buyer's income is tied to the operator's margin over the player's lifetime.
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