iGaming
iGaming is the umbrella term for online gambling verticals — casino, sports betting, poker, and related formats. It's one of the highest-paying but also most tightly regulated verticals in affiliate marketing, with strict geo restrictions and heavy ad-platform moderation.
How iGaming offers pay out
The typical models are CPA on first deposit (FTD) or RevShare, a percentage of a player's net losses over time, which ties directly into their LTV and payout hold. RevShare pays less upfront but potentially far more over the long run with a player who sticks around, while CPA delivers a fast, predictable payout.
Why PWA is a common choice for iGaming
Native casino and betting apps are routinely rejected by store review or require a separate publishing license, so a PWA is a way to deliver the product to users around those restrictions. This vertical leans on the full APEX stack — cloaking and antibot so ad-platform reviewers never see the real gambling offer, crypto payment support (USDT), which fits iGaming's audience naturally, and push sends to bring players back for repeat deposits.
FAQ
- Why do buyers often use a PWA instead of a native app for iGaming?
- Because gambling apps either fail store review or require licenses and regional restrictions most affiliates don't have. A PWA installs straight from the browser, sidestepping those barriers.
- Is CPA or RevShare more typical for iGaming?
- Both show up: CPA on FTD gives a fast, predictable payout, while RevShare pays a share of a player's losses over time with potentially higher upside. The choice usually comes down to whether the buyer is willing to wait on player LTV instead of a one-off payment.
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