In-page push
In-page push is an ad format that visually mimics a system push notification but is embedded right in the page — every visitor sees it, no subscription or browser permission required. Because it borrows the recognizable look of a real push, it often pulls a higher CTR than a standard banner.
How in-page push differs from real push
A real push subscriber is someone who explicitly granted browser permission, and that person can be reached again at any point after opting in. In-page push shows to every visitor with no permission involved and disappears along with that browsing session — there's no way to reach that same person again through this format directly.
In-page push versus real push in PWA arbitrage
In-page push doesn't need a built-up base, which makes it a fast way to test a new geo or offer from zero, before any push base exists for it. APEX's push engine, with segmentation and scheduled sends, works the opposite way — off an already-collected base of PWA subscribers — costing more upfront and taking longer to build, but bringing back known users far more precisely than a one-off show to a random audience.
FAQ
- Is in-page push the same as regular push traffic?
- No — in-page push is a banner mimicking the look of a notification with no opt-in involved, while push traffic reaches real browser subscribers who granted notification permission at some point. The delivery mechanics and pricing differ accordingly.
- When does in-page push beat working off a real push base, and vice versa?
- In-page push wins early on, when testing an offer or geo fast without any base collected yet. A real push base wins over time, letting a buyer reach the same known users repeatedly at a much lower cost per touch.
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