KPI
KPI in arbitrage is the traffic quality target an advertiser or network sets — a specific threshold for hold time, deposit conversion, fraud share, or retention. It's not the general business KPI concept; it's the condition that keeps an offer open to a buyer.
Common KPI types
Typical examples: a minimum percentage of depositors among installs, D1/D7 retention, a maximum allowed chargeback/cancellation rate, or player hold time in gambling. Terms are usually listed in the offer description or negotiated individually with an affiliate manager.
KPI in PWA arbitrage
Miss the KPI on a geo or creative and the network cuts the payout or caps the traffic, so buyers need metrics broken out by each traffic slice, not just an overall total. APEX's postbacks/S2S (Keitaro↔FB CAPI and others) pass events with enough detail to spot exactly which segment is underperforming and pause it before it drags down the whole offer.
FAQ
- What happens if you miss an offer's KPI?
- Usually the network lowers the payout, caps traffic, or temporarily holds payments for the problem geo or source — an outright ban is rare on the first miss, but repeated misses without a fix lead there.
- How do you track KPI in real time?
- Through postbacks from the offer into a tracker or straight into the ad platform, so you see conversion, hold, and other metrics per creative and geo individually rather than one aggregated daily number.
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