KYC
KYC (Know Your Customer) is the identity-verification process that casinos, betting platforms, and financial services run before a withdrawal or before lifting deposit limits — an ID document, a selfie, proof of address. It matters to affiliates because it decides whether the advertiser counts a deposit as qualified.
How KYC connects to getting paid
A deposit a player makes without completing identity verification may go unpaid or get held back until KYC clears. That's why KYC status is a common reason for scrub in gambling and betting verticals, especially when the traffic source brings in a lot of junk or fraudulent leads.
What it means for a PWA funnel
The PWA itself has no role in KYC — verification happens on the offer's side after registration. But traffic quality at the top of the funnel directly affects how many players clear KYC: a cleaner audience, free of bots, emulators, and datacenter IPs, produces a higher share of confirmed deposits. APEX's antibot/cloaking filters that junk traffic out before it ever reaches the offer.
FAQ
- Can a PWA speed up KYC in any way?
- No, KYC runs entirely on the advertiser's side (the casino or bookmaker); the PWA has no part in it. The affiliate's job is to bring traffic that's likely to pass verification.
- Why would an advertiser not pay for a deposit without KYC?
- An unverified deposit carries legal and compliance risk for the advertiser, so many offers only pay for deposits that clear verification.
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