Native ads
Native ads are an ad format styled to match the content of the platform showing them — a block in a news feed, a related-articles widget under an article, a card that looks like the surrounding posts. Unlike a banner, it doesn't read as an obvious ad at first glance, which cuts banner blindness and lifts engagement.
Why native ads work well in affiliate marketing
Users perceive a native block as part of the content rather than as an ad, so they click more readily — especially noticeable in verticals that need trust from the first touch, like nutra, finance, or gambling. The headline and image on a native ad usually mimic a tabloid-style news story or a personal anecdote, which explains why CTR typically runs higher than banners at a comparable budget.
Native ads at the entry to a PWA funnel
Native traffic is usually routed through a prelander (a review-style article, a success story) that logically continues the native ad's format, and only then on to the PWA with the offer. That native-to-prelander-to-PWA chain keeps a consistent tone across the whole path, and APEX split tests help figure out which prelander and push scenario convert this native audience best, an audience that tends to be slightly more skeptical than traffic coming from direct ads.
FAQ
- How is native advertising different from push advertising?
- Native advertising is an ad format embedded in a platform's content (a feed block, recommendations), while push advertising is a separate delivery channel through browser push notifications; they differ in both mechanics and placement.
- Does native advertising work for cold traffic?
- Yes, it's one of the stronger formats for cold traffic specifically, because the format's low perceived-ad-ness offsets the fact that the audience doesn't know the offer yet.
Cloaking, anti-bot, push, split tests and your own domains — in one service.
Get started free