Payout
A payout is the amount an advertiser pays an affiliate for one qualifying action on an offer: a registration, an install, a deposit, a sale. It's the rate the whole economics of a campaign is built around — margin is simply payout minus the traffic cost per conversion.
What determines payout size
The advertiser sets the payout rate based on geo (Tier-1 usually pays more than Tier-3), how competitive the vertical is, the traffic source's quality, and the type of target action — a deposit payout, for instance, is almost always higher than one for a plain registration. The same offer can carry a different payout across different CPA networks, so it's worth checking before launch rather than trusting a number from an old brief.
How the funnel affects the real payout
The stated payout rate on an offer is the ceiling, not the guarantee — actual earnings depend on how many conversions clear the advertiser's qualification bar (Qualified FTD, KYC, and so on), since some submissions go unpaid entirely. A prelander and a well-built PWA funnel that warms the user up before the offer usually raise the share of conversions that actually get paid, not just the raw click count to the offer.
FAQ
- Can payout be negotiated with a CPA network, or is it fixed?
- Often yes — with steady volume and solid traffic quality, a network manager can raise an individual payout above the offer's standard rate.
- How is payout different from RevShare?
- Payout is typically a fixed amount for a one-time action (the CPA model), while RevShare is a share of a player's revenue over time; some hybrid offers combine both.
Cloaking, anti-bot, push, split tests and your own domains — in one service.
Get started free