Prelander
A prelander (pre-landing page) is an intermediate page a user sees before reaching the actual offer: it builds interest, addresses objections, or engages softly through a game-like format before sending the visitor further down the funnel. Its job isn't to sell directly — it's to get the user ready for the target action on the next step.
Why a prelander is worth using
Sending traffic straight from an ad to the offer often converts poorly because the user isn't ready yet for the target action — registering, depositing, installing. A prelander handles several jobs at once: it warms up interest, filters out off-target visitors before they hit a moderated offer, and lets you test different approaches on the same audience.
Prelander formats in a PWA
Popular formats include a quiz (answer a few questions to unlock a bonus), a wheel of fortune with a guaranteed prize, or a review-style comparison article. In APEX, prelanders (wheel of fortune, quiz) are a built-in part of the PWA builder — you can set one as the app's first screen before the main offer and use split tests to see which one sends more traffic further down the funnel.
FAQ
- How is a prelander different from a landing page?
- A landing page is the offer's own page where the target action happens — registration, purchase, deposit — while a prelander sits in front of it and only prepares the user for that step.
- Is a prelander always necessary?
- No, for hot traffic (branded search, for instance) a direct jump to the offer can work just as well, but for cold traffic from ad networks a prelander usually lifts conversion noticeably.
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