Programmatic
Programmatic advertising is automated buying and selling of ad impressions through algorithms and real-time auctions, without negotiating each placement by hand. Most of the push, native, and pop traffic buyers run today moves through programmatic infrastructure.
How programmatic buying works
Instead of negotiating with a specific publisher, a buyer sets targeting and a bid in the network's dashboard, and an algorithm decides where to actually place the ad based on an auction between DSPs and SSPs. That speeds up scaling but takes away direct control over any single impression.
Programmatic in PWA arbitrage
Since the algorithm decides where spend goes, it needs a clean, timely signal about which impressions actually paid off, or optimization starts chasing raw clicks instead of real installs and deposits. APEX postbacks pass confirmed PWA conversions to the ad network, not just any intermediate action, giving the algorithm the right data to optimize on.
FAQ
- How is programmatic different from buying directly from a publisher?
- A direct deal is a negotiated placement and price with one publisher, while programmatic runs an automatic auction across many publishers at once. Programmatic usually offers more volume and faster launch, direct deals offer more control.
- How does a programmatic algorithm learn what traffic to buy more of?
- It reads conversion signals coming through a pixel or postback and gradually shifts spend toward whatever is producing positive signals. Without an accurate postback, the algorithm ends up learning from incomplete or wrong data.
Cloaking, anti-bot, push, split tests and your own domains — in one service.
Get started free