Qualified FTD
A Qualified FTD is a player's first deposit that meets a specific offer's conditions: a minimum amount, an approved payment method, completed verification, no signs of fraud. Unlike a raw FTD (any first deposit at all), it's the Qualified FTD that the advertiser actually pays the affiliate for.
Why not every FTD is Qualified
The advertiser checks every FTD against its own internal criteria: minimum deposit amount, payment method (card only, say, not an e-wallet), completed KYC, no ties to fraud patterns. A deposit that fails those checks still shows up as a plain FTD in the affiliate's tracker, but it goes unpaid or gets paid at a reduced rate — this is the main source of the gap between an affiliate's own numbers and the advertiser's held or adjusted stats.
How to raise the share of Qualified FTDs
The share of Qualified FTDs out of total FTDs mostly comes down to traffic quality: bots, emulators, VPNs, and datacenter IPs almost never make it to a qualified deposit — they just add noise to the stats. APEX's antibot/cloaking filters that traffic out at the top of the funnel, which cuts the share of leads that were never going to qualify and makes approval numbers more predictable.
FAQ
- Who decides if an FTD is Qualified — the tracker or the advertiser?
- The advertiser decides, based on its own internal rules; the affiliate's tracker just records that a deposit happened, and the final Qualified status comes back from the advertiser, often with a delay in the postback.
- Can you dispute an FTD the advertiser didn't mark Qualified?
- Sometimes, if there's a real basis to think the call was wrong — ask the CPA network's manager for the rejection reason and logs — but the final decision always stays with the advertiser.
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