Quals
Quals are leads or users who've met a specific qualification condition set by the advertiser — a confirmed phone number, a deposit of a given size, a first real bet placed. Unlike a plain signup, it's the qual that a CPA payout is actually based on; a bare registration is usually worth less, or nothing at all.
Why advertisers care specifically about quals
Paying for a qualified action instead of any registration protects the advertiser from junk, fraudulent, or uninterested signups. The exact qualification bar — a minimum deposit size or a verified phone, for instance — isn't universal and is set by the specific offer's terms, so it's worth checking before launch rather than assumed to be the same across programs.
Raising the qual rate in a PWA funnel
Not every registration turns into a qual, so the funnel after the PWA install needs to keep pushing the user toward the target action instead of stopping at the install itself — reminders to someone who registered but never met the qualification condition, for example. Traffic quality at the top matters just as much — junk or incentivized traffic drags the qual rate down regardless of how good the funnel itself is. APEX's push-engine triggered sends are built for exactly this kind of follow-up: nudging a user who stalled at registration toward whatever action the network actually counts as a qual.
FAQ
- Is a qual the same thing as a deposit?
- Not always — a deposit is a common qualification condition but not the only one; terms vary by offer and can include verification, a placed bet, or another action.
- Who decides what counts as a qual?
- The advertiser or affiliate program sets the qualification condition in the offer's own terms, so it's worth checking the current terms rather than assuming they're the same across every program.
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