RD (Redeposit)
RD (Redeposit) is any deposit a player makes after their first deposit (FTD). To an advertiser, an RD signals the player isn't a one-off — they're coming back to bet or top up again — which is why some offers pay for RD separately or factor it into the affiliate's RevShare.
Why RD matters to both advertiser and affiliate
FTD only shows that money changed hands once; RD shows a player's real value over time — more redeposits mean a higher LTV and a more profitable player for the advertiser. On offers that pay for RD or run RevShare, an affiliate effectively keeps earning from one lead for as long as that player stays active, not just once.
How PWA and push drive more RDs
A player rarely comes back to redeposit on their own — they need a nudge: a promo, a redeposit bonus, a new round starting for a sportsbook offer. APEX's push engine, with triggered and scheduled campaigns by segment, is built for exactly this — you can set a reminder for inactive players or a redeposit-bonus push N days after their FTD.
FAQ
- Does every deposit after the first count as an RD?
- Usually yes, but some offers set their own conditions — a minimum deposit amount or a time window from the FTD — worth checking in the specific CPA network's terms.
- How is RD different from a Qualified FTD?
- A Qualified FTD is the first deposit that meets the offer's conditions, while an RD is any subsequent deposit from the same player — they're different events in the player's lifecycle.
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