Rebill
A rebill is a recurring automatic charge on a subscription after the initial payment, common in nutra continuity, dating, and some gambling offers. Affiliate programs often pay the buyer a share not just of the first sale but of every rebill that follows.
How rebill offers are structured
A user typically signs up for a trial or a discounted first charge, and the system then bills the full price on a schedule until the subscription is cancelled. For the buyer that means a lower upfront CPA payout, but potentially much higher revenue over time — as long as the user doesn't cancel early.
What to watch for with rebills
Real revenue from a rebill offer depends heavily on the network's retention — how many users survive to a second and third charge — not just on how much traffic gets sent. APEX push notifications can be used to reach a user again shortly before a rebill date, which helps cut churn and hold on to subscriptions already signed up.
FAQ
- How are rebill offers different from one-off offers?
- One-off offers pay the buyer once per conversion, while rebill offers pay out on every subsequent subscription charge. Total revenue per user is usually higher with rebills, just spread out over time.
- Why are rebills considered riskier for a buyer?
- Because the real payout depends on how many users don't cancel, a number the buyer doesn't control and that comes down to the network's product quality. Rebill reporting also tends to lag, which makes it harder to judge a source's profitability quickly.
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