RevShare
RevShare (revenue share) is a payout model where the affiliate earns a percentage of the revenue a referred player or customer generates for the advertiser, often for as long as that player stays active, rather than a single fixed payment per lead or deposit. It's most common in gambling and betting, where a player's value comes from repeat bets and deposits, not one single event.
How RevShare differs from CPA
With CPA, the affiliate gets a fixed amount for one specific action (a registration, an FTD) and whatever the player does afterward has no effect on that payout. With RevShare, earnings grow alongside the player's activity: the longer they stay and the more they lose or deposit, the more the affiliate earns, but the risk is higher too, since income is spread over time and depends on player behavior, not just the fact of a conversion.
What drives RevShare income
Since earnings depend on keeping a player active long-term, retention channels matter enormously for RevShare — promo reminders, redeposit bonuses, alerts about new events, like a new round starting for a sportsbook offer. APEX's push engine, with base segmentation and triggered campaigns, is built for exactly this: a retained, regularly returning player is what RevShare income is made of.
FAQ
- Is RevShare more profitable than CPA?
- It depends on the vertical and traffic quality: RevShare can pay out more per player over the long run, but CPA gives predictable income upfront, with no risk of the player churning out fast.
- Can RevShare and CPA be combined in one offer?
- Yes, hybrid models (CPA for the FTD plus RevShare on further activity) are common in gambling and betting — they lower the affiliate's risk while keeping some upside from player retention.
Cloaking, anti-bot, push, split tests and your own domains — in one service.
Get started free