Smartlink
A smartlink is a single link from a CPA network that automatically routes each click to the best-matching offer based on geo, device, operating system, and other parameters, without manually building a separate flow for every segment.
How a smartlink picks an offer
The network's algorithm reads the click's parameters (country, device type, carrier, sometimes time of day) and selects an offer from its pool with the highest expected EPC for that segment. That's convenient for broad, low-effort traffic and for beginners — no need to hand-pick an offer stack — but it also means less control over exactly where the traffic ends up.
Smartlink vs. a dedicated funnel
A smartlink saves time on offer selection, but a managed funnel with its own prelander and PWA usually converts better and earns a higher EPC, because it can warm the audience up for one specific offer instead of leaving the choice to the network's algorithm. APEX split tests (sticky by visitor) are essentially a manual, controllable version of that same idea — show the better-performing variant — but with transparent stats per variant.
FAQ
- Is a smartlink the same as a multi-offer setup?
- Close but not identical: a multi-offer setup is a pool of offers the buyer switches between manually, while a smartlink switches offers automatically via the network's own algorithm.
- Can a PWA be used together with a smartlink?
- Yes, but it's more common to place the PWA in front of the smartlink as a warm-up prelander step rather than embed the smartlink inside the app itself.
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