Upsell
An upsell offers a pricier version or an add-on to a user who has already converted. In arbitrage it's a way to squeeze more revenue out of a user you've already paid to acquire, without a new click.
How upsells fit into the funnel
The classic pattern: a user registers or makes a minimum deposit, then gets offered a bigger bonus for a larger deposit, premium access, or another product from the same advertiser. Upsells only work on a warm audience that has already shown intent.
Upselling in PWA arbitrage
Since a PWA stays on the home screen and stays reachable via push, an upsell is naturally built as a message sequence after conversion — different offers for users who just installed, who registered, and who already paid. APEX's triggered and scheduled push sends with segmentation cover that chain without needing a separate email or SMS tool.
FAQ
- What's the difference between an upsell and a cross-sell?
- An upsell offers a pricier version of the same product (say, VIP status); a cross-sell offers a related product in a different category. Arbitrage leans on upsells more, since they tie cleanly to one offer's funnel.
- When should an upsell message go out?
- Right after the first target action, while the user is still engaged — a push with a bigger-deposit bonus sent within the first day after registration gets a noticeably better response than one sent a week later.
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