Welcome bonus
A welcome bonus is the reward — bonus funds, free spins, a deposit match percentage — a casino or betting brand credits for a new user's first deposit. Its job is to push conversion from a plain signup to the actual qualified action that a webmaster's payout depends on.
Why offers run a welcome bonus
A deposit-match mechanic raises the perceived value of that first deposit and nudges the user from registration to an actual deposit — and it's usually the deposit, not the signup itself, that counts as the qualifying action under a CPA deal. Without that push, a chunk of registered users never deposits at all.
Using it in creatives
It's a strong hook for a pre-lander or quiz, but the terms — wagering requirement, minimum deposit, eligible geos — need to be checked against the specific offer's current terms rather than assumed to be identical across programs. APEX's pre-landers (quiz, wheel of fortune) let you work the welcome bonus into the visual hook before the handoff to the offer's own lander, without sacrificing accuracy on the stated terms.
FAQ
- Is the welcome bonus the same for every new user?
- It's usually open to all new users, but the specific terms — geo, minimum deposit, wagering size — vary by offer, so they're worth checking against the current affiliate program terms rather than assumed.
- Does the welcome bonus affect the webmaster's payout?
- Indirectly — it's what motivates the user to reach a qualified deposit, and that action is usually exactly what a CPA or RevShare payout depends on.
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