Tracker
A tracker (Keitaro, RedTrack, Binom, etc.) logs clicks, routes traffic and receives conversion postbacks. It is the bridge between the traffic source and the offer.
What a tracker does
It records clicks with a click id, routes traffic by rules (geo, device, split), receives conversion postbacks and gathers per-funnel stats.
The tracker in a PWA funnel
The click id travels from the click through the showcase and offer to the postback, and the tracker ties the deposit to a specific visit and sends the event to the pixel/CAPI.
FAQ
- Why do I need a tracker?
- To log clicks and conversions, route traffic and receive postbacks. Without it you cannot build clean attribution.
- Which trackers are popular?
- Keitaro, RedTrack, Binom and others. The principle is the same: click id → postback → attribution.
- Is a tracker mandatory for PWA?
- For serious analytics and postbacks, yes. APEX receives tracker postbacks and sends events to Facebook CAPI.
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