How does crypto differ from gambling when running traffic?

A higher average deposit and stricter moderation of income claims. The bar for a clean white page and creative is higher.

Which geos are best for crypto?

Tier-1 and Tier-2, where there is a paying audience and trading interest. Offer eligibility depends heavily on geo.

Does crypto need cloaking?

Yes, and especially careful cloaking: the moderator sees neutral content, targeted traffic sees the platform showcase. Otherwise the campaign is banned fast.

What do crypto offers pay for?

Usually per deposit, sometimes a hybrid. The deposit postback goes first, with install-to-deposit watched by geo.

How does push help in crypto?

It brings users back on market moves and bonuses and closes unfinished signups — free and precisely by segment.

PWA for Crypto

Crypto offers (trading, investment platforms, bots) are sensitive to geo and moderation but pay a high ticket per deposit. PWA covers install and retention, while cloaking moves traffic through strict ad-network checks. Here is the crypto funnel and how it differs from gambling.

What makes the crypto vertical special

Crypto is about a high average deposit and strict moderation: income promises get cut hard. So the white page and creative must be extremely careful, and the offer shown only to targeted traffic. The audience pays well but demands trust in the platform.

Cloaking for strict moderation

In crypto, cloaking is critical: bots and moderators see neutral content (market news, a review) while targeted traffic sees the platform showcase. User-agent, datacenter and geo filters are standard, but the bar for a clean white page is higher than average.

Geo and targeting

Crypto works well on Tier-1 and Tier-2, where there is money and trading interest. Geo strongly affects offer eligibility and moderation, so targeting and showcase localization are chosen precisely. Fast, lightweight showcases raise trust and conversion.

Push and retention

Push brings the user back to the platform: market moves, deposit bonuses, reminders about an unfinished signup. Geo segmentation and post-install trigger series lift deposit conversion with no new ad spend.

Postbacks and metrics

Payout is per deposit, so the deposit postback with deduplication and status mapping is set up first. Unique to install-to-deposit metrics by geo show where the high ticket justifies an expensive click and where the funnel does not pay off. Showcase split tests speed up finding a working approach.

FAQ

How does crypto differ from gambling when running traffic?: A higher average deposit and stricter moderation of income claims. The bar for a clean white page and creative is higher.
Which geos are best for crypto?: Tier-1 and Tier-2, where there is a paying audience and trading interest. Offer eligibility depends heavily on geo.
Does crypto need cloaking?: Yes, and especially careful cloaking: the moderator sees neutral content, targeted traffic sees the platform showcase. Otherwise the campaign is banned fast.
What do crypto offers pay for?: Usually per deposit, sometimes a hybrid. The deposit postback goes first, with install-to-deposit watched by geo.
How does push help in crypto?: It brings users back on market moves and bonuses and closes unfinished signups — free and precisely by segment.

Build your PWA in APEX in minutes

Cloaking, anti-bot, push, split tests and your own domains — in one service.

Get started free