FTD (First Time Deposit)
FTD (First Time Deposit) is a user's first deposit. In gambling and betting it is the key payment event advertisers most often pay for.
Why FTD matters so much
An FTD means an acquired user became a payer. The buy is optimized for FTD and the postback set for it so FB learns to bring payers, not just installs.
FTD in the PWA funnel
The path is click → install → signup → FTD. The install-to-FTD metric shows how paying the traffic is. Push closes those who installed and signed up but have not made the first deposit.
FAQ
- How is FTD different from a deposit?
- FTD is specifically a player's first deposit. Later top-ups are repeat deposits, not FTD.
- Why is the FTD postback set first?
- Because FTD is the payment event the buy is optimized for. Without it FB cannot tell which traffic pays.
- How do I raise FTD conversion?
- Convenient payment support (for example PIX), localization, a prelander and closing push to signed-up non-depositors.
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