What's a normal install-to-deposit CR?

There's no universal number — it depends heavily on geo, vertical, and offer quality, so track your own funnel's trend rather than benchmarking against numbers from a chat group.

What moves CR faster — prelanders or push?

Prelanders usually show impact immediately since they filter low-intent traffic before the offer. Push works on a longer window and is best at recovering users who already registered but stalled before depositing.

How do I find exactly where conversion drops?

Break the funnel into steps (install → registration → deposit) and track CR per step instead of one overall number. Usually one or two steps show a clear drop — start there.

Do I need a separate tracker to analyze CR by step?

Not at the start — S2S postbacks and split tests inside APEX give you the basic picture. A separate tracker becomes worth it once you're running enough sources and offers to need it.

How to Improve Install-to-Deposit CR

Improving install-to-deposit CR is the question every buyer eventually hits: installs keep coming in, but deposits don't grow at the same rate. The gap between a PWA install and a first deposit usually forms at a handful of predictable points, and each one can be diagnosed on its own. Below are levers that genuinely move the needle, not generic landing-page-tweak advice.

Where conversion leaks between install and deposit

The path from a PWA install to a deposit runs through the prelander, registration on the offer, and the deposit form. Drop-off usually happens right after install, on the offer's registration form, or at the payment step. To find the actual leak, track CR per step instead of one blended number — otherwise optimization turns into guesswork.

PWA speed and the first screen

If the PWA takes more than a couple of seconds to load, or the install prompt looks off, part of your traffic bails before it ever sees the offer. A light page weight, service-worker caching, and a clear CTA on the first screen directly affect how many installs survive to the offer. This is where a real PWA experience beats a plain web landing — it simply feels faster.

Prelanders and traffic segmentation

A prelander (wheel of fortune, quiz) warms the user up and filters out low-intent traffic before the offer — that raises registration quality, not just volume. Split-testing prelander variants on live traffic shows which flow actually produces more deposits, not just more clicks. Change one variable at a time, or you won't know what actually moved the number.

Push retargeting for non-depositors

Some users install the PWA and register on the offer but never deposit — that's exactly the segment triggered push does best against. Segmenting your base by status (installed / registered / not deposited) lets you send targeted reminders instead of blasting everyone, ideally tied to a deadline or bonus from the offer itself. Targeted sends consistently outperform broadcast-to-everyone.

Postbacks and source-level analytics

Without S2S postbacks (APEX/tracker to network, or Keitaro↔FB CAPI) you can't tell which source or creative actually drives deposits versus just installs. Breaking install-to-deposit CR down by offer, geo, and placement shows where optimization pays off fast versus where you're burning budget on dead traffic. Review these cuts at least weekly on an active campaign.

FAQ

What's a normal install-to-deposit CR?: There's no universal number — it depends heavily on geo, vertical, and offer quality, so track your own funnel's trend rather than benchmarking against numbers from a chat group.
What moves CR faster — prelanders or push?: Prelanders usually show impact immediately since they filter low-intent traffic before the offer. Push works on a longer window and is best at recovering users who already registered but stalled before depositing.
How do I find exactly where conversion drops?: Break the funnel into steps (install → registration → deposit) and track CR per step instead of one overall number. Usually one or two steps show a clear drop — start there.
Do I need a separate tracker to analyze CR by step?: Not at the start — S2S postbacks and split tests inside APEX give you the basic picture. A separate tracker becomes worth it once you're running enough sources and offers to need it.

Build your PWA in APEX in minutes

Cloaking, anti-bot, push, split tests and your own domains — in one service.

Get started free