Does push work on iOS in PWA?

Modern iOS supports web push for installed PWAs, with caveats: the user must add the app to the home screen and grant permission. Android support is broader and more stable.

How often can I send push?

It depends on vertical and segment. The rule is not to burn the base: watch unsubscribes and deliverability, test frequency, and keep the reason relevant rather than just another blast.

What to send in gambling and betting?

Bonuses, free spins, tournaments, and in betting odds and pre-match reminders. Trigger series to those who installed but did not fund recover delayed deposits.

How do I build the subscriber base?

The subscription is collected at PWA install. The cleaner the installs (real targeted traffic), the more valuable the base. In APEX collection and segmentation are built in.

Does push replace retargeting?

It complements and is often cheaper: push is free and hits the installed user directly, bypassing the ad auction and account bans.

Push Notifications in Affiliate Marketing

Push is a free repeat touch with someone who already installed the app. In PWA affiliate marketing it drives retention and repeat deposits: ads bring an install once, while push brings the user back again and again with no new spend. Here is how to build the base, segment it and run schedule- and event-based campaigns.

Why push is the key channel in PWA

Unlike a plain landing, an installed PWA grants a push subscription right on the device. That turns a one-off install into an asset: the same user gets dozens of touches for free. Over time push often brings more deposits than the first visit, so a funnel without push is under-powered in gambling and betting.

How to build the subscriber base

The base is collected at install time: the cleaner the installs (real targeted traffic, not bots), the more valuable the subscriber. It is important not to lose subscriptions to service-worker errors and to handle the push permission correctly. In APEX the subscription is collected automatically at showcase install, and segments are built by geo, language and funnel event.

Segmentation: geo, language, funnel stage

Blasting everyone is the road to unsubscribes. Segment by geo and language (native-language copy gets clicked far more), by funnel stage (installed but not funded / funded once / inactive) and by vertical. A precise segment plus a relevant reason yields a high CTR without feeling like spam.

Schedule vs triggers

Scheduled campaigns suit recurring reasons: bonuses, tournaments, digests. Trigger push fires on an event — installed but not funded, abandoned the top-up screen, long inactive — and closes exactly those near the target action. Combining both keeps the base warm without burning it out.

Metrics and frequency

Watch deliverability, push CTR and push-to-deposit conversion by segment, not just send volume. Too-frequent sends raise unsubscribes and cut deliverability; too-rare ones leave money on the table. Test frequency and send time per geo: a push an hour before the audience's prime time usually beats the middle of the night.

FAQ

Does push work on iOS in PWA?: Modern iOS supports web push for installed PWAs, with caveats: the user must add the app to the home screen and grant permission. Android support is broader and more stable.
How often can I send push?: It depends on vertical and segment. The rule is not to burn the base: watch unsubscribes and deliverability, test frequency, and keep the reason relevant rather than just another blast.
What to send in gambling and betting?: Bonuses, free spins, tournaments, and in betting odds and pre-match reminders. Trigger series to those who installed but did not fund recover delayed deposits.
How do I build the subscriber base?: The subscription is collected at PWA install. The cleaner the installs (real targeted traffic), the more valuable the base. In APEX collection and segmentation are built in.
Does push replace retargeting?: It complements and is often cheaper: push is free and hits the installed user directly, bypassing the ad auction and account bans.

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