Retention
Retention is keeping users and bringing them back to the app. In PWA it is driven by push: repeat opens and deposits with no new traffic buy.
Why retention decides
The first install rarely pays off — money comes from the user returning. High retention raises LTV and makes even a cheap install profitable over time.
Retention through push
Push is a free repeat touch with the installed user. Segmentation by funnel stage, scheduled sends and event triggers bring the user back for a repeat deposit.
FAQ
- How do I measure retention?
- By the share of users returning after N days and by repeat deposits per installed user.
- How does PWA drive retention?
- Primarily with push: it hits the installed user directly, with no ad auction or account bans.
- Why is retention more important than the first install?
- Because repeat deposits make the money. Without retention a funnel often does not recoup the buy.
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