CPL (Cost Per Lead)
CPL (Cost Per Lead) is payment per lead: a signup or application without a required deposit. The model is common in dating, sweepstakes and some finance offers.
What a lead is
A lead is a target contact: a signup, a filled form, a left phone number. The barrier is lower than a deposit, so there are more leads and each pays less.
Where CPL pays off
CPL suits cases where low-barrier action volume matters: dating (signups), sweepstakes (entries), loans (applications). Lead quality and approval matter as much as price.
FAQ
- How is CPL different from CPA?
- CPL is a special case of CPA where the action is a lead (signup/application) with no required deposit. Lower payout, more actions.
- Which verticals favor CPL?
- Dating, sweepstakes, some finance and goods offers where lead volume matters.
- What matters besides lead price?
- Lead quality and approval: cheap but empty leads will not pay off. Watch lead-to-target-event conversion.
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