EPC (Earnings Per Click)
EPC (Earnings Per Click) is the average revenue per click. It is a handy metric to compare offers and funnels: how much money each traffic click brings.
How EPC is calculated
EPC = total revenue / number of clicks. For example, $300 revenue from 1000 clicks — EPC $0.30. Often counted over a period or per specific funnel.
Why EPC is useful
EPC lets you compare two offers or creatives directly without tying to absolute volume. A higher EPC means a click monetizes more efficiently, all else equal.
FAQ
- Is EPC about revenue or profit?
- About revenue per click. To see profit, compare EPC to click cost (CPC): EPC > CPC means the funnel is in the black.
- How do I use EPC to pick an offer?
- Compare EPC of offers on similar traffic: higher EPC means more efficient click monetization, all else equal.
- Is EPC constant?
- No, it changes by geo, creative and period. It is an average, not a fixed rate.
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