Offer
An offer is an advertiser's product (casino, betting, nutra, etc.) paid per target action. Offers are taken from affiliate networks.
What an offer consists of
Vertical, geo, payout model (CPA/CPL/RevShare), payout, traffic conditions and the target action. These parameters decide whether the offer fits your traffic and funnel.
How to choose an offer
For your geo and source: look at payout, approval, traffic requirements and advertiser reputation. A good offer on the wrong geo will not pay off, so the funnel matters more than the rate.
FAQ
- Where do offers come from?
- From affiliate networks or directly from the advertiser. Postbacks are configured there too.
- What matters when choosing an offer?
- Fit to your geo and source, payout, approval and traffic conditions. The funnel matters more than a high rate alone.
- Are an offer and a vertical the same?
- No: a vertical is a niche (gambling, nutra), an offer is a specific product within it.
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