Prelanding
A prelander is an intermediate page between the ad and the offer that warms the user and lifts conversion. Classics are a story, review, quiz or spin wheel.
Why a prelander is needed
A prelander removes distrust and raises readiness for the target action: the user gets engaged instead of hitting the offer cold. In nutra and sweeps a prelander often drives most of the conversion.
Types of prelanders
A story/case (nutra), a quiz, a spin wheel (sweeps, gambling), a review article. The type is chosen by vertical and geo, and the best variant is found by split testing.
FAQ
- Is a prelander mandatory?
- Not always, but in nutra, sweeps and some gambling it noticeably lifts lead/install conversion.
- Which prelander should I pick?
- It depends on the vertical: a story for nutra, a wheel for sweeps/gambling, a quiz for engagement. Find the best by split test.
- How is a prelander different from a landing?
- A prelander warms and leads to the offer; the landing/offer is where the target action happens (lead, install, deposit).
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