White page
A white page is neutral compliant content that moderators and bots see through the cloak. Its job is to pass ad-network review.
What a white page should be
Plausible and matching the creative: a blog, review, news page or info product. No direct income promises or revealing offer elements — or the moderator bans the white itself.
White and black together
The moderator sees white, targeted traffic sees black (the offer). The cloak separates them. A mismatch between the ad and white speeds up a ban, so they must look consistent.
FAQ
- Who sees the white page?
- Ad-network moderators and bots. Live targeted traffic reaches the offer (black) through the cloak.
- What content should white have?
- Neutral and plausible, consistent with the creative, with no income promises or offer elements.
- Why do bans happen over white?
- If white is revealing or mismatches the ad, the moderator treats it as a violation and bans the campaign.
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