Black page (the offer)
The black page is the real offer (showcase, PWA, landing) that only targeted live traffic sees through the cloak. It is the part of the funnel that earns.
What black is
It is the actual offer: a casino showcase, a nutra landing, an application form. The target action happens here — install, signup, deposit. Black is not shown to the moderator.
Black in a PWA funnel
In PWA the black role is usually played by the store showcase leading to the network offer. The cloak ensures only a live targeted user sees black, not a bot or reviewer.
FAQ
- Who sees the black page?
- Only targeted live traffic that passed the cloak. Moderators and bots see white.
- Is black always a PWA?
- No, it is any real offer: a showcase, landing or form. In a PWA funnel black is usually the store showcase.
- How is black different from white?
- Black is the real offer for targeted traffic, white is a neutral page for moderation. The cloak separates them.
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