Spy tool
A spy tool shows competitors' ads, landings and funnels. It helps find working approaches and offers without inventing everything from scratch.
What a spy shows
Competitors' creatives, their prelanders and landings, geos and how long an ad has run. This data reveals what is actually running and getting results right now.
How to use a spy
Not for blind copying but for ideas: approaches, angles, prelander structures. Then adapt your own to the geo and test with splits — a competitor's funnel rarely works one to one.
FAQ
- Why use a spy tool?
- To see competitors' working creatives and funnels and find your approaches faster instead of starting from zero.
- Can I just copy others' work?
- Blind copying rarely works: you must adapt to your geo and offer and verify with split tests.
- Does a spy replace testing?
- No, it gives ideas and saves time, but the working funnel is still found through your own tests.
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